Toujours amusant de comparer l’auto-description des firmes au fil des ans. Prenons l’exemple de Nintendo. En 1987, ça donnait ça (texte tiré d’un rapport financier) :

Nintendo of America Inc. is the U.S. marketing and sales arm of Kyoto, Japan-based Nintendo Co. Ltd., the world’s leading manufacturer of electronic games.

Et en 2009 (texte tiré d’un communiqué de presse annonçant un nouvel épisode de la série Starfy) :

“The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii, Nintendo DS and Nintendo DSi systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 2.9 billion video games and more than 496 million hardware units globally, including the current-generation Wii, Nintendo DS and Nintendo DSi, as well as the Game Boy, Game Boy Advance, Super NES, Nintendo 64 and Nintendo GameCube. It has also created industry icons that have become well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere.”

Z’ont pris la grosse tête chez Big N ? Pensez-vous…

via kotaku